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DETROIT: Toyota Prius aimed at buyers on a budget
DETROIT — Reaching potential car buyers younger than 30 has been a hot topic in several sessions during the North American International Auto Show media preview, but Toyota Motor Corp. took it a step further yesterday morning.

Detroit Auto Show: Toyota dreams beyond the Prius
Toyota, the world's largest producer of hybrid vehicles, has previewed the future of its Prius range at the North American International Auto Show in Detroit.

GM regains crown as top-selling automaker, Toyota No.3
DETROIT/TOKYO (Reuters) - General Motors Co regained its title as the world's top-selling automaker from Japanese rival Toyota Motor Corp in 2011, but the U.S. company faces a challenge to stay on top this year as Toyota rebuilds its disaster-struck business. GM, bouncing back from bankruptcy less than three years ago, said on Thursday it sold 9.026 million vehicles globally last year, up 7.6 ...

Toyota Reveals NS4 Advanced Plug-in Hybrid Concept
DETROIT , Jan. 10, 2012 /PRNewswire/ -- Toyota Motor Sales, U.S.A. , Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) ...

Toyota shows off new smaller, lighter and cheaper version of the Prius
DETROIT — Toyota on Tuesday unveiled the Prius c, a new smaller and more affordable version of its popular hybrid, aimed at young, city-dwelling buyers. The c, which stands for city, is set to go on sale in March and will be smaller, lighter and more nimble than previous versions. The subcompact hatchback also will also be priced under $19,000, more than $4,000 less than the starting price of ...

Toyota Prius c Debuts: 2012 Detroit Auto Show
The latest addition to Toyota's rapidly expanding Prius family is the entry-level Prius C, which made its U.S. debut at the 2012 Detroit Auto Show. Equipped with smaller version of the Prius Liftback's hybrid drive system, the C goes on sale in March with a base sticker price of around $19,000.

DETROIT AUTO SHOW: Toyota Provides A Glimpse Into The Future Of Its Hybrids With The NS4 Concept
This is the car that Toyota kept us in the dark about. Literally. Before the 2012 Detroit Auto Show, Toyota teased us with clips of the product but it didn't give us any additional information. Nada.

Buick, Lincoln, Honda, Toyota help wrap up Detroit auto show: Autoweek TV
A quartet of debuts take center stage on the second press preview day at the Detroit auto show.

Toyota wants North America to become big export base
DETROIT (Reuters) - Toyota Motor Corp's North American operations are looking to become a big exporter as the automaker gets hit by a strong yen that has eroded profits on vehicles shipped from Japan, a top executive said on Tuesday. "We are looking for the opportunity for any North American product to be exported," Yoshimi Inaba, president and chief operating officer of Toyota Motor North ...